Does it really matter what coffin you are going to get when you die? Of course not, you might say. But to some* people it matters. Like in anything in this world, there are different price ranges and differing quality coffins. There are different designs, options and types of coffins. …

There is a lot of debate on what is better — to publish quality content and post less or publish more frequently, but sacrifice quality. I think it depends on the context and what type of quality we are talking about. In some cases, I see some social media posts…

There is one productivity hack that we can all use to become more effective and get more done. The best thing about this hack is that it’s free and it’s available to all of us and we can download it instantly from our brains. It’s called focus v2.3. In today’s…

There is a difference between branding and sales, yet we choose to put them in one category: marketing. Yes, they are all related, they are all like family and we need to have them all to have a healthy and sustainable business. Branding and marketing share similar objectives. They overlap…

I unsubscribed from 5 newsletters this week. Too many business owners say that newsletters don’t work and it’s a waste of time. Well, of course they don’t work if you spam people or constantly try to sell something. For someone to sign up to a newsletter, it means that they…

You know the feeling of when you want to help someone and you suggest something or ask a question, hoping that they will start thinking about that specific topic and perhaps understand a bit more? But they turn around and act like they know it all. You genuinely want to…

Great stories make an impact. Well, that’s good news! But wait, this sounds vague. How do you know if the story is great? How do you know if the story is only mediocre? How does a story make an impact? A story that makes an impact is one that inspires…

Great branding should help the sales process. Great content should help the sales process. Great marketing should help the sales process. If we want to convince someone to buy something, we always try to find rational reasons for the other person to want to be sold on it. When we say you should try this brand because ‘they are great’ it doesn’t really do the job. It’s not very convincing. It…

This is a question a lot of marketers and small business owners have. The short answer is: not as much as you’d like to. What kind of content should we publish? Blog articles? Podcasts? Social media posts? Well, let’s talk about all types of content. If we read reports from…