Jan 19Why Emotional Branding Will Help Your Brand GrowToday I would like to share with you how you can 10x your brand growth with emotional marketing. Before we get into how, we need to understand what emotional marketing is. Emotional marketing is basically creating a relationship with the customer by provoking their emotions. …Emotional Marketing5 min readEmotional Marketing5 min read
Jan 12How Not To Be A CommodityWhat is a commodity? Sugar. Shoes. Coffee. Oil. Most things are commodities. The world forces companies to become commodities. A great example is Amazon: they literally ‘force’ every single supplier they have on their website to become a commodity. You want a hair dryer? …Marketing6 min readMarketing6 min read
Dec 29, 2022Shit Products Don’t Need MarketingWe go on and on about how important it is to do meaningful and impactful marketing but there is one important element that not a lot of people talk about. It’s the product. It’s the service. If the dog food is not great there is not a single dog on…Marketing5 min readMarketing5 min read
Dec 15, 2022How To Find The Right Clients For YouHow boring is the following sentence: “Know your audience”? We all know that we need to know our audience, we all know that we need to know our clients. Yet this is one of the biggest issues that small businesses have. When you ask them who their clients are, or…Marketing5 min readMarketing5 min read
Dec 2, 2022This Is How You Build A Meaningful BrandThere is a huge difference between saying and doing. If we ask 100 brands if they care about their customers and their experience, 99 of them will say that of course they do. If you follow up on that question and ask HOW do they show their customers that they…Branding6 min readBranding6 min read
Nov 19, 2022How Not To Write A Best SellerEverybody is obsessed with writing a bestseller. We want to write a bestseller for different reasons. …Inspiration6 min readInspiration6 min read
Nov 9, 2022Three Marketing Lessons from GymsharkGymshark opened their first official store in Regent Park just a week ago. As I scrolled through LinkedIn, I couldn’t not notice a video of a huge queue with people waiting to get into the store. …Marketing6 min readMarketing6 min read
Oct 24, 2022What we can learn from RaphaWhen we look at something from a helicopter, we can see the full picture. When we work in our business, it’s hard to move and see how the business looks from the outside. Because we spend 8+ hours a day on our business, we think everybody sees our brands the…Marketing9 min readMarketing9 min read
Oct 13, 2022This Is Why You Need A Great Creative BriefI just saw an advert from a co-working space I work from, and my first reaction was what a waste of money, energy and time. To get things clear, the production of the video was great. …Creative Brief5 min readCreative Brief5 min read
Oct 3, 2022Goodbye old gym, hello new gym.This was it, I had had enough. I knew I needed to change my new gym. In the past years, I’ve been around most of the London gyms. I tried them all: 1Rebel, F45, UN1T, Barry’s, The Foundry, Puregym, and recently I signed up to a local one in Kentish…Marketing7 min readMarketing7 min read