Is it possible to love a brand? Just thinking about putting the word love next to the word brand can make some people cringe. People create tattoos with logos from companies like Nike, Apple, Ironman, Harley Davidson, Vans and many others to show how much they love that particular brand. …

You’ve probably seen on your news feed that Yvon Chouinard, Patagonia’s 83 year old founder, has given away his company to a trust. He made headlines because he didn’t sell his company, he didn’t go public and he didn’t give it away to his family. …

This weekend I did something really crazy for the first time in my life. I ran an ultra-marathon of 125 km in the Peak District at 4,780 meters/ 15,682 feet in elevation. It was a two-day event, on Saturday you run 75km and on Sunday you run 50km. Some people…

I don’t know if you’ve heard about this thing called sustainability. Apparently, many companies are jumping on the bandwagon, but getting hammered if they only do lip service. I had the opportunity and honour to visit and be a Keynote Speaker at Strategy Talk CMO in Helsinki, Finland this week…

Some brands want to jump on the bandwagon of sustainability so desperately that they think it’s a fashion statement. Boohoo announced that they are collaborating with celebrity Kourtney Kardashian-Baker on… sustainability. So let me get this straight: you are collaborating with a person whose sister is the queen of jet…

Instagram is full of “Living My Best Life” pictures. It implies the person saying they are living their best life is having the time of their life, and everything is perfect. I think this is a scam. This online trend was created by someone who doesn’t understand that when we…

A week ago, I read a question from a fellow runner in an ultra-running group that made me think about marketing and ultra-running. The question was the following: “How do you train for 125km Ultra X run with 5,000 meters elevation?” I thought he was a bit late to start…

This is a question I have been asking myself for the past 4 years. How do you tell an incredible story that people want to listen to and become immersed in? I believe the best way to learn a skill is to look at what the best in the world…

Dominating a category in business is a dream that every business owner and marketer wants. But how do we dominate a category? Ideally, we want potential customers to consider our brand the only option there is. Today I want to share with you three lessons we can learn from the…