What is a commodity? Sugar. Shoes. Coffee. Oil. Most things are commodities. The world forces companies to become commodities. A great example is Amazon: they literally ‘force’ every single supplier they have on their website to become a commodity. You want a hair dryer? …

We go on and on about how important it is to do meaningful and impactful marketing but there is one important element that not a lot of people talk about. It’s the product. It’s the service. If the dog food is not great there is not a single dog on…

How boring is the following sentence: “Know your audience”? We all know that we need to know our audience, we all know that we need to know our clients. Yet this is one of the biggest issues that small businesses have. When you ask them who their clients are, or…

There is a huge difference between saying and doing. If we ask 100 brands if they care about their customers and their experience, 99 of them will say that of course they do. If you follow up on that question and ask HOW do they show their customers that they…

Everybody is obsessed with writing a bestseller. We want to write a bestseller for different reasons. …

Gymshark opened their first official store in Regent Park just a week ago. As I scrolled through LinkedIn, I couldn’t not notice a video of a huge queue with people waiting to get into the store. …

When we look at something from a helicopter, we can see the full picture. When we work in our business, it’s hard to move and see how the business looks from the outside. Because we spend 8+ hours a day on our business, we think everybody sees our brands the…

I just saw an advert from a co-working space I work from, and my first reaction was what a waste of money, energy and time. To get things clear, the production of the video was great. …

This was it, I had had enough. I knew I needed to change my new gym. In the past years, I’ve been around most of the London gyms. I tried them all: 1Rebel, F45, UN1T, Barry’s, The Foundry, Puregym, and recently I signed up to a local one in Kentish…